What is it?
What is it?
The Change Map
Making change visible and shared
What is it?
A single, large-scale visual that brings your change programme to life.
The Change Map takes all the thinking, conversations, and ideas from the coaching process - often spread across notes, documents, and slides - and turns them into one clear, engaging picture. Everything sits together in one place, shown as a visual journey using a theme chosen by the participants to reflect their challenges and goals.
Instead of explaining the change in fragments, it shows the whole story at once.
"The artwork crafted by Gary is nothing short of a masterpiece, encapsulating the essence of our journey towards Operational Excellence. Through vivid imagery and thoughtful composition, Gary has managed to tell a story that resonates deeply with our experiences."
- Herbert Morrick, Unleash & Engage (working with Tata Steel Europe)
Who is it for?
The Change Map is designed for coaches and leaders working with organisations going through change.
Typically that means:
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Leadership and executive coaches
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Change and transformation leads
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Organisations working through complex and long-term change.
Lee Houghton,
Get Knowledge Ltd
Leadership Coach of the Year 2025,
National Coaching Awards
"create a focal point for discussion"
"create safe environments where people can talk"
How does it help?
The Change Map is designed to be used on walls, in workshops, and in the middle of real, day-to-day work. It helps people see the change, not just hear about it.
By turning abstract ideas into a visual story:
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People understand the journey more quickly
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Conversations become more focused
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Teams can stand around it, point to it, and work through it together
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It creates a shared reference point that keeps the work grounded.
Most importantly, it increases engagement. People are far more likely to connect with, remember, and commit to something they can see.
The Change Map isn't a conceptual exercise - it's a working tool that supports real conversations and real progress in live environments.
It helps you run better sessions, get people aligned faster, and keep momentum.
Used in workshops, it guides discussion, aligns teams, and keeps change work visible long after the session ends.
If people can see it, they're far more likely to believe it - and far more likely to make it happen.
"The visuals make the hopes and ambitions of all the team tangible, leaders can literally see themselves in the story of where they're heading together. I'm a huge fan of working with metaphor and working in this way supports creation of a rich language with multiple metaphor opportunities. This not only deepens alignment, but also provides a powerful focal point that holds our leadership team development programmes together and makes them purposeful."
- Jason Elliott, Get Knowledge Ltd
If your change work makes sense in the room but gets lost afterwards - The Change Map fixes that.
"Gary's work has become a cornerstone of our vision, helping to align our team and drive us forward."
- Richard Kemp, Unleash & Engage (working with Tata Steel Europe)
Used by organisations including Tata Steel Europe, National Highways, and international transport and online retail companies.
To explore how The Change Map could support your next change programme, get in touch.
